BHSU Center for Tourism Research

Center for Tourism Research

The primary purpose of the Center for Tourism Research at Black Hills State University is to accelerate the development of South Dakota’s tourism industry by providing the actionable marketing intelligence and information the industry needs to make informed investment, planning, and marketing decisions.

Attracting and Serving the Group Tour Market

By Howard & Audrey Shaff
Price: $14.95 plus shipping and handling

Do you rely on expensive trial-and-error approaches to attract and serve the motor coach market?

Skip this painful process! Use the success of two experts (a combined 50 years of experience) who grew their motorcoach market from 30 to over 1000 groups during the peak season. Howard and Audrey Shaff, in partnership with the Center for Tourism Research at Black Hills State University, present Attracting and Serving the Group Tour Market - a book that provides practical advice on how to avoid wasting advertising dollars, how to work a convention, and how to cultivate personal relationships with tour operators.

Find out what people are saying about this book.

Buy this book today online, or call (605) 642-6276

Facts about South Dakota:

Clay (1862): Named for Henry Clay by Jacob S. Deuel, member of first territorial legislature, 1862-63. Henry Clay was one of the most powerful political leaders of his day. And from the beginning of his career, he was in favor of internal improvements as a means of opening up the fertile but inaccessible West. He attempted the Presidency five times, but never won. As a leader of the Whig Party in 1839, he gave strong speeches against slavery, and the famous quote, "I would rather be right than President” comes from that period. He was known as "The Great Compromiser" for his ability to keep the North and South united for many years prior to the Civil War, despite the continuing conflicts over the issue. (His efforts are even memorialized in a quilt block pattern, “Clay’s Choice.”)