South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 2, April 2009.

Travel activity indicators (Define)

April 2008  

April 2009  

2009 Versus 2008 

April 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

29,826 

32,883 

10.2% 

 

2.8% 

Smith Travel Research hotel/motel overnight stays

49,418 

46,357 

-6.2% 

 

-6.5% 

Smith Travel Research hotel/motel occupancy rates

54.2% 

49.4% 

-8.8% 

 

-8.5% 

Smith Travel Research average hotel/motel room rates

$60.73 

$63.87 

5.2% 

 

5.9% 

Smith Travel Research hotel/motel revenue per available room

$32.89 

$31.54 

-4.1% 

 

-3.1% 

Lodging sales tax (Deflated)

$3,162,698.92 

$2,947,208.49 

-6.8% 

 

-8.2% 

Tourism Tax Due (Deflated)

$36,119.91 

$35,123.37 

-2.8% 

 

-1.2% 

BBB Tax Due (Deflated)

$224,517.42 

$213,464.00 

-4.9% 

 

-5.5% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

10,919 

11,847 

8.5% 

 

3.3% 

State park attendance

41,949 

41,752 

-0.5% 

 

-11.7% 

State park campground occupancy rates

0.7% 

0.9% 

16.5% 

 

10.2% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.0% 

8.9% 

78.0% 

 

67.2% 

U.S. Consumer Price Index

214.8 

213.2 

-0.7% 

 

-0.2% 

U.S. Travel Price Index

 

238.8 

 

 

 

Regular unleaded gasoline prices

3.42 

2.02 

-40.9% 

 

-39.8% 

Expectations Index (EI)

50.0 

51.0 

2.0% 

 

-33.4% 

Present Situation Index (PSI)

81.9 

25.5 

-68.9% 

 

-74.6% 

Consumer Confidence Index
(composite of EI and PSI)

62.8 

40.8 

-35.0% 

 

-55.4% 

Euros per U.S. dollar

0.63 

0.76 

19.3% 

 

16.2% 

Canadian Dollars Per U.S. dollar

1.01 

1.22 

20.7% 

 

23.2% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

April

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

April

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 2 

  



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Click a region on map to view travel activity indicators for April, 2009.