South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, April 2009.

Travel activity indicators (Define)

April 2008  

April 2009  

2009 Versus 2008 

April 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

22,260 

23,007 

3.4% 

 

-0.6% 

Smith Travel Research hotel/motel overnight stays

34,952 

33,501 

-4.2% 

 

2.7% 

Smith Travel Research hotel/motel occupancy rates

46.9% 

43.8% 

-6.7% 

 

-0.0% 

Smith Travel Research average hotel/motel room rates

$58.00 

$61.04 

5.2% 

 

5.5% 

Smith Travel Research hotel/motel revenue per available room

$27.19 

$26.71 

-1.8% 

 

5.5% 

Lodging sales tax (Deflated)

$1,209,178.62 

$1,481,954.05 

22.6% 

 

8.1% 

Tourism Tax Due (Deflated)

$25,874.97 

$22,162.32 

-14.3% 

 

-19.3% 

BBB Tax Due (Deflated)

$62,207.04 

$65,453.51 

5.2% 

 

-4.4% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

2,594 

2,997 

15.5% 

 

8.7% 

State park attendance

76,717 

93,404 

21.8% 

 

25.7% 

State park campground occupancy rates

1.3% 

1.6% 

21.2% 

 

21.2% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.0% 

8.9% 

78.0% 

 

67.2% 

U.S. Consumer Price Index

214.8 

213.2 

-0.7% 

 

-0.2% 

U.S. Travel Price Index

 

238.8 

 

 

 

Regular unleaded gasoline prices

3.42 

2.02 

-40.9% 

 

-39.8% 

Expectations Index (EI)

50.0 

51.0 

2.0% 

 

-33.4% 

Present Situation Index (PSI)

81.9 

25.5 

-68.9% 

 

-74.6% 

Consumer Confidence Index
(composite of EI and PSI)

62.8 

40.8 

-35.0% 

 

-55.4% 

Euros per U.S. dollar

0.63 

0.76 

19.3% 

 

16.2% 

Canadian Dollars Per U.S. dollar

1.01 

1.22 

20.7% 

 

23.2% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

April

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

April

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 3 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


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Click a region on map to view travel activity indicators for April, 2009.