South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 2, August 2008.

Travel activity indicators (Define)

August 2007  

August 2008  

2008 Versus 2007 

August 

Summer 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

36,504 

37,213 

1.9% 

-0.4% 

-1.1% 

Smith Travel Research hotel/motel overnight stays

66,881 

64,561 

-3.5% 

-5.8% 

-1.6% 

Smith Travel Research hotel/motel occupancy rates

70.9% 

68.5% 

-3.5% 

-5.8% 

-1.6% 

Smith Travel Research average hotel/motel room rates

$64.35 

$70.67 

9.8% 

9.2% 

8.8% 

Smith Travel Research hotel/motel revenue per available room

$45.64 

$48.38 

6.0% 

2.9% 

7.0% 

Lodging sales tax (Deflated)

$4,154,958.81 

$3,757,427.50 

-9.6% 

-10.4% 

-3.3% 

Tourism Tax Due (Deflated)

$64,852.28 

$53,493.55 

-17.5% 

-10.2% 

-15.7% 

BBB Tax Due (Deflated)

$221,245.53 

$221,147.52 

-0.0% 

-10.7% 

-7.1% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

33,222 

39,300 

18.3% 

12.3% 

7.0% 

State park attendance

121,155 

141,319 

16.6% 

-1.2% 

-1.5% 

State park campground occupancy rates

35.0% 

41.5% 

18.4% 

1.8% 

1.2% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.6% 

6.1% 

32.6% 

26.3% 

17.7% 

U.S. Consumer Price Index

207.9 

219.1 

5.4% 

5.3% 

4.6% 

U.S. Travel Price Index

 

270.7 

 

 

 

Regular unleaded gasoline prices

2.78 

3.74 

34.7% 

34.1% 

30.4% 

Expectations Index (EI)

89.2 

54.1 

-39.3% 

-49.3% 

-43.4% 

Present Situation Index (PSI)

130.1 

65.0 

-50.0% 

-50.7% 

-38.7% 

Consumer Confidence Index
(composite of EI and PSI)

105.6 

58.5 

-44.6% 

-50.0% 

-41.1% 

Euros per U.S. dollar

0.73 

0.67 

-8.9% 

-11.9% 

-12.6% 

Canadian Dollars Per U.S. dollar

1.06 

1.05 

-0.4% 

-2.8% 

-9.1% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

August

Summer 

Year-To-Date

Year-over-year results for all regions

 

       

 

August

Summer 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 2 

 



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Click a region on map to view travel activity indicators for August, 2008.