South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, August 2009.

Travel activity indicators (Define)

August 2008  

August 2009  

2009 Versus 2008 

August 

Summer 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

35,346 

37,160 

5.1% 

4.5% 

2.6% 

Smith Travel Research hotel/motel overnight stays

54,547 

54,030 

-0.9% 

1.4% 

2.1% 

Smith Travel Research hotel/motel occupancy rates

68.9% 

68.3% 

-0.9% 

0.5% 

0.1% 

Smith Travel Research average hotel/motel room rates

$77.88 

$75.72 

-2.8% 

-0.6% 

1.7% 

Smith Travel Research hotel/motel revenue per available room

$53.70 

$51.71 

-3.7% 

-0.1% 

1.9% 

Lodging sales tax (Deflated)

$3,178,625.13 

$3,643,393.05 

14.6% 

11.0% 

10.1% 

Tourism Tax Due (Deflated)

$57,166.56 

$56,717.96 

-0.8% 

-11.1% 

-7.8% 

BBB Tax Due (Deflated)

$93,087.21 

$116,085.88 

24.7% 

14.7% 

0.9% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

4,844 

5,790 

19.5% 

12.1% 

13.6% 

State park attendance

208,362 

236,188 

13.4% 

28.6% 

25.2% 

State park campground occupancy rates

28.9% 

32.7% 

13.2% 

25.1% 

25.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

6.1% 

9.7% 

59.0% 

65.3% 

66.9% 

U.S. Consumer Price Index

219.1 

215.8 

-1.5% 

-1.7% 

-0.9% 

U.S. Travel Price Index

270.7 

247.1 

-8.7% 

-9.7% 

 

Regular unleaded gasoline prices

3.74 

2.56 

-31.5% 

-34.9% 

-37.8% 

Expectations Index (EI)

54.1 

73.8 

36.4% 

46.7% 

3.2% 

Present Situation Index (PSI)

65.0 

25.4 

-60.9% 

-62.4% 

-69.3% 

Consumer Confidence Index
(composite of EI and PSI)

58.5 

54.5 

-6.8% 

-6.3% 

-34.3% 

Euros per U.S. dollar

0.67 

0.70 

4.8% 

9.2% 

13.2% 

Canadian Dollars Per U.S. dollar

1.05 

1.09 

3.2% 

8.2% 

16.5% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

August

Summer 

Year-To-Date

Year-over-year results for all regions

 

       

 

August

Summer 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 3 

 



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


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Click a region on map to view travel activity indicators for August, 2009.