South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 1, December 2008.

Travel activity indicators (Define)

December 2007  

December 2008  

2008 Versus 2007 

December 

Annual 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

55,877 

53,706 

-3.9% 

-1.2% 

-1.2% 

Smith Travel Research hotel/motel overnight stays

86,364 

82,880 

-4.0% 

-0.8% 

-0.8% 

Smith Travel Research hotel/motel occupancy rates

44.7% 

40.4% 

-9.7% 

-4.9% 

-4.9% 

Smith Travel Research average hotel/motel room rates

$66.75 

$67.01 

0.4% 

3.1% 

3.1% 

Smith Travel Research hotel/motel revenue per available room

$29.84 

$27.04 

-9.4% 

-2.0% 

-2.0% 

Lodging sales tax (Deflated)

$8,033,359.56 

$6,784,824.10 

-15.5% 

-3.4% 

-3.4% 

Tourism Tax Due (Deflated)

$94,922.27 

$81,736.66 

-13.9% 

-3.1% 

-3.1% 

BBB Tax Due (Deflated)

$526,077.39 

$560,976.84 

6.6% 

3.9% 

3.9% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

4,612 

5,417 

17.5% 

-2.2% 

-2.2% 

State park attendance

40,070 

42,238 

5.4% 

-0.1% 

-0.1% 

State park campground occupancy rates

0.1% 

0.1% 

69.2% 

-2.7% 

-2.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.0% 

7.2% 

44.0% 

25.0% 

25.0% 

U.S. Consumer Price Index

210.0 

210.2 

0.1% 

3.8% 

3.8% 

U.S. Travel Price Index

 

229.9 

 

 

 

Regular unleaded gasoline prices

2.98 

1.67 

-44.1% 

16.2% 

16.2% 

Expectations Index (EI)

75.8 

44.2 

-41.7% 

-42.2% 

-42.2% 

Present Situation Index (PSI)

112.9 

30.2 

-73.3% 

-45.8% 

-45.8% 

Consumer Confidence Index
(composite of EI and PSI)

90.6 

38.6 

-57.4% 

-44.0% 

-44.0% 

Euros per U.S. dollar

0.69 

0.74 

7.8% 

-6.8% 

-6.8% 

Canadian Dollars Per U.S. dollar

1.00 

1.23 

23.1% 

-0.7% 

-0.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

December

Annual 

Year-To-Date

Year-over-year results for all regions

 

       

 

December

Annual 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 1 

 



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Click a region on map to view travel activity indicators for December, 2008.