South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, December 2008.

Travel activity indicators (Define)

December 2007  

December 2008  

2008 Versus 2007 

December 

Annual 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

21,355 

20,546 

-3.8% 

-4.3% 

-4.3% 

Smith Travel Research hotel/motel overnight stays

25,562 

27,605 

8.0% 

1.1% 

1.1% 

Smith Travel Research hotel/motel occupancy rates

34.5% 

36.2% 

5.0% 

-0.6% 

-0.6% 

Smith Travel Research average hotel/motel room rates

$56.79 

$58.48 

3.0% 

6.2% 

6.2% 

Smith Travel Research hotel/motel revenue per available room

$19.58 

$21.18 

8.2% 

5.6% 

5.6% 

Lodging sales tax (Deflated)

$2,395,322.01 

$2,541,223.40 

6.1% 

2.6% 

2.6% 

Tourism Tax Due (Deflated)

$79,045.59 

$83,973.48 

6.2% 

4.3% 

4.3% 

BBB Tax Due (Deflated)

$76,886.93 

$70,210.37 

-8.7% 

1.3% 

1.3% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

2,439 

2,322 

-4.8% 

-1.6% 

-1.6% 

State park attendance

28,778 

33,416 

16.1% 

1.5% 

1.5% 

State park campground occupancy rates

0.0% 

0.1% 

100.5% 

-2.5% 

-2.5% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.0% 

7.2% 

44.0% 

25.0% 

25.0% 

U.S. Consumer Price Index

210.0 

210.2 

0.1% 

3.8% 

3.8% 

U.S. Travel Price Index

 

229.9 

 

 

 

Regular unleaded gasoline prices

2.98 

1.67 

-44.1% 

16.2% 

16.2% 

Expectations Index (EI)

75.8 

44.2 

-41.7% 

-42.2% 

-42.2% 

Present Situation Index (PSI)

112.9 

30.2 

-73.3% 

-45.8% 

-45.8% 

Consumer Confidence Index
(composite of EI and PSI)

90.6 

38.6 

-57.4% 

-44.0% 

-44.0% 

Euros per U.S. dollar

0.69 

0.74 

7.8% 

-6.8% 

-6.8% 

Canadian Dollars Per U.S. dollar

1.00 

1.23 

23.1% 

-0.7% 

-0.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

December

Annual 

Year-To-Date

Year-over-year results for all regions

 

       

 

December

Annual 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 3 

 



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Click a region on map to view travel activity indicators for December, 2008.