South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, December 2009.

Travel activity indicators (Define)

December 2008  

December 2009  

2009 Versus 2008 

December 

Annual 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

20,546 

20,272 

-1.3% 

3.0% 

3.0% 

Smith Travel Research hotel/motel overnight stays

27,605 

25,910 

-6.1% 

0.5% 

0.5% 

Smith Travel Research hotel/motel occupancy rates

36.2% 

34.0% 

-6.1% 

-0.8% 

-0.8% 

Smith Travel Research average hotel/motel room rates

$58.48 

$61.08 

4.4% 

2.0% 

2.0% 

Smith Travel Research hotel/motel revenue per available room

$21.18 

$20.76 

-2.0% 

1.2% 

1.2% 

Lodging sales tax (Deflated)

$2,617,460.10 

$2,357,804.18 

-9.9% 

1.5% 

1.5% 

Tourism Tax Due (Deflated)

$86,492.68 

$81,344.78 

-6.0% 

-11.9% 

-11.9% 

BBB Tax Due (Deflated)

$72,316.68 

$82,098.31 

13.5% 

-0.4% 

-0.4% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

2,322 

1,962 

-15.5% 

12.1% 

12.1% 

State park attendance

33,416 

32,573 

-2.5% 

22.9% 

22.9% 

State park campground occupancy rates

0.1% 

0.1% 

55.9% 

31.7% 

31.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

7.2% 

10.0% 

38.9% 

60.8% 

60.8% 

U.S. Consumer Price Index

210.2 

215.9 

2.7% 

-0.4% 

-0.4% 

U.S. Travel Price Index

229.9 

239.8 

4.3% 

 

 

Regular unleaded gasoline prices

1.67 

2.57 

53.9% 

-28.4% 

-28.4% 

Expectations Index (EI)

44.2 

75.9 

71.7% 

18.7% 

18.7% 

Present Situation Index (PSI)

30.2 

20.2 

-33.1% 

-65.6% 

-65.6% 

Consumer Confidence Index
(composite of EI and PSI)

38.6 

53.6 

38.9% 

-22.0% 

-22.0% 

Euros per U.S. dollar

0.74 

0.69 

-7.3% 

5.5% 

5.5% 

Canadian Dollars Per U.S. dollar

1.23 

1.05 

-14.6% 

7.0% 

7.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

December

Annual 

Year-To-Date

Year-over-year results for all regions

 

       

 

December

Annual 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 3 

 



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Click a region on map to view travel activity indicators for December, 2009.