South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 4, December 2009.

Travel activity indicators (Define)

December 2008  

December 2009  

2009 Versus 2008 

December 

Annual 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

46,260 

46,873 

1.3% 

1.9% 

1.9% 

Smith Travel Research hotel/motel overnight stays

94,596 

93,268 

-1.4% 

0.4% 

0.4% 

Smith Travel Research hotel/motel occupancy rates

34.5% 

32.1% 

-6.9% 

-1.7% 

-1.7% 

Smith Travel Research average hotel/motel room rates

$63.81 

$64.52 

1.1% 

0.2% 

0.2% 

Smith Travel Research hotel/motel revenue per available room

$22.02 

$20.72 

-5.9% 

-1.5% 

-1.5% 

Lodging sales tax (Deflated)

$5,771,846.28 

$4,938,627.25 

-14.4% 

-1.4% 

-1.4% 

Tourism Tax Due (Deflated)

$74,419.05 

$71,143.14 

-4.4% 

-0.8% 

-0.8% 

BBB Tax Due (Deflated)

$305,929.99 

$314,109.28 

2.7% 

2.6% 

2.6% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

40,763 

35,592 

-12.7% 

17.3% 

17.3% 

State park attendance

33,092 

35,758 

8.1% 

4.3% 

4.3% 

State park campground occupancy rates

0.3% 

0.3% 

-23.2% 

30.9% 

30.9% 

Deadwood gaming tax (Deflated)

$509,741.55 

$509,427.81 

-0.1%  

-2.6%  

-2.6%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

7.2% 

10.0% 

38.9% 

60.8% 

60.8% 

U.S. Consumer Price Index

210.2 

215.9 

2.7% 

-0.4% 

-0.4% 

U.S. Travel Price Index

229.9 

239.8 

4.3% 

 

 

Regular unleaded gasoline prices

1.67 

2.57 

53.9% 

-28.4% 

-28.4% 

Expectations Index (EI)

44.2 

75.9 

71.7% 

18.7% 

18.7% 

Present Situation Index (PSI)

30.2 

20.2 

-33.1% 

-65.6% 

-65.6% 

Consumer Confidence Index
(composite of EI and PSI)

38.6 

53.6 

38.9% 

-22.0% 

-22.0% 

Euros per U.S. dollar

0.74 

0.69 

-7.3% 

5.5% 

5.5% 

Canadian Dollars Per U.S. dollar

1.23 

1.05 

-14.6% 

7.0% 

7.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

December

Annual 

Year-To-Date

Year-over-year results for all regions

 

       

 

December

Annual 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 4 

 



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 4


START OVER WITH DIFFERENT MONTH AND/OR REGION



Click a region on map to view travel activity indicators for December, 2009.