South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 1, February 2009.

Travel activity indicators (Define)

February 2008  

February 2009  

2009 Versus 2008 

February 

Winter 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

57,525 

59,098 

2.7% 

-1.2% 

0.2% 

Smith Travel Research hotel/motel overnight stays

84,754 

87,828 

3.6% 

-2.0% 

-0.9% 

Smith Travel Research hotel/motel occupancy rates

48.6% 

47.3% 

-2.5% 

-7.8% 

-6.8% 

Smith Travel Research average hotel/motel room rates

$68.70 

$69.85 

1.7% 

1.2% 

1.6% 

Smith Travel Research hotel/motel revenue per available room

$33.36 

$33.07 

-0.9% 

-6.7% 

-5.3% 

Lodging sales tax (Deflated)

$5,965,844.47 

$5,734,755.82 

-3.9% 

-11.6% 

-9.0% 

Tourism Tax Due (Deflated)

$70,129.37 

$72,517.41 

3.4% 

-9.6% 

-6.9% 

BBB Tax Due (Deflated)

$521,001.60 

$557,384.97 

7.0% 

3.8% 

2.8% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

5,003 

4,754 

-5.0% 

3.4% 

-3.0% 

State park attendance

48,252 

36,405 

-24.6% 

-6.0% 

-10.8% 

State park campground occupancy rates

0.1% 

0.2% 

107.1% 

41.1% 

27.6% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.8% 

8.1% 

68.8% 

55.8% 

61.9% 

U.S. Consumer Price Index

211.7 

212.2 

0.2% 

0.1% 

0.1% 

U.S. Travel Price Index

251.0 

244.2 

-2.7% 

 

-4.3% 

Regular unleaded gasoline prices

3.02 

1.89 

-37.3% 

-40.9% 

-39.3% 

Expectations Index (EI)

58.0 

27.3 

-52.9% 

-43.9% 

-45.2% 

Present Situation Index (PSI)

104.0 

22.3 

-78.6% 

-75.2% 

-76.2% 

Consumer Confidence Index
(composite of EI and PSI)

76.4 

25.3 

-66.9% 

-60.2% 

-61.7% 

Euros per U.S. dollar

0.68 

0.78 

15.3% 

11.4% 

13.2% 

Canadian Dollars Per U.S. dollar

1.00 

1.25 

24.7% 

23.0% 

23.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

February

Winter 

Year-To-Date

Year-over-year results for all regions

 

       

 

February

Winter 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 1 

 



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Click a region on map to view travel activity indicators for February, 2009.