South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 4, February 2009.

Travel activity indicators (Define)

February 2008  

February 2009  

2009 Versus 2008 

February 

Winter 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

40,878 

41,436 

1.4% 

-0.6% 

0.7% 

Smith Travel Research hotel/motel overnight stays

93,774 

99,912 

6.5% 

3.0% 

3.3% 

Smith Travel Research hotel/motel occupancy rates

38.6% 

40.5% 

4.9% 

1.1% 

1.4% 

Smith Travel Research average hotel/motel room rates

$62.29 

$64.12 

2.9% 

3.8% 

3.6% 

Smith Travel Research hotel/motel revenue per available room

$24.07 

$25.98 

8.0% 

5.0% 

5.1% 

Lodging sales tax (Deflated)

$5,563,767.46 

$5,145,332.39 

-7.5% 

-8.2% 

-10.5% 

Tourism Tax Due (Deflated)

$78,730.98 

$77,660.63 

-1.4% 

1.1% 

-1.1% 

BBB Tax Due (Deflated)

$215,405.06 

$297,493.89 

38.1% 

6.5% 

14.8% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

40,770 

39,899 

-2.1% 

-9.5% 

-1.3% 

State park attendance

36,705 

38,188 

4.0% 

-2.3% 

6.3% 

State park campground occupancy rates

0.1% 

0.2% 

114.8% 

59.4% 

16.0% 

Deadwood gaming tax (Deflated)

$596,243.95 

$589,224.38 

-1.2%  

-22.0%  

-1.7%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.8% 

8.1% 

68.8% 

55.8% 

61.9% 

U.S. Consumer Price Index

211.7 

212.2 

0.2% 

0.1% 

0.1% 

U.S. Travel Price Index

251.0 

244.2 

-2.7% 

 

-4.3% 

Regular unleaded gasoline prices

3.02 

1.89 

-37.3% 

-40.9% 

-39.3% 

Expectations Index (EI)

58.0 

27.3 

-52.9% 

-43.9% 

-45.2% 

Present Situation Index (PSI)

104.0 

22.3 

-78.6% 

-75.2% 

-76.2% 

Consumer Confidence Index
(composite of EI and PSI)

76.4 

25.3 

-66.9% 

-60.2% 

-61.7% 

Euros per U.S. dollar

0.68 

0.78 

15.3% 

11.4% 

13.2% 

Canadian Dollars Per U.S. dollar

1.00 

1.25 

24.7% 

23.0% 

23.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

February

Winter 

Year-To-Date

Year-over-year results for all regions

 

       

 

February

Winter 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 4 

 



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 4


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Click a region on map to view travel activity indicators for February, 2009.