South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 2, February 2010.

Travel activity indicators (Define)

February 2009  

February 2010  

2010 Versus 2009 

February 

Winter 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

25,058 

24,939 

-0.5% 

1.5% 

-0.5% 

Smith Travel Research hotel/motel overnight stays

39,037 

41,128 

5.4% 

0.2% 

0.7% 

Smith Travel Research hotel/motel occupancy rates

44.6% 

44.5% 

-0.0% 

-5.1% 

-4.6% 

Smith Travel Research average hotel/motel room rates

$67.16 

$67.03 

-0.2% 

2.5% 

1.5% 

Smith Travel Research hotel/motel revenue per available room

$29.93 

$29.85 

-0.2% 

-2.7% 

-3.1% 

Lodging sales tax (Deflated)

$2,724,434.63 

$3,064,771.30 

12.5% 

3.6% 

6.7% 

Tourism Tax Due (Deflated)

$38,551.48 

$40,494.06 

5.0% 

-2.3% 

4.6% 

BBB Tax Due (Deflated)

$211,112.67 

$206,561.30 

-2.2% 

-2.8% 

-1.7% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

563 

465 

-17.4% 

-17.6% 

-24.5% 

State park attendance

23,585 

21,634 

-8.3% 

2.9% 

-3.5% 

State park campground occupancy rates

0.1% 

0.0% 

-41.3% 

-11.9% 

24.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

8.1% 

9.7% 

19.8% 

28.4% 

23.6% 

U.S. Consumer Price Index

212.2 

216.7 

2.1% 

2.5% 

2.4% 

U.S. Travel Price Index

244.2 

244.2 

0.0% 

2.7% 

1.9% 

Regular unleaded gasoline prices

1.89 

2.60 

37.6% 

47.2% 

44.1% 

Expectations Index (EI)

27.3 

62.9 

130.4% 

89.6% 

100.9% 

Present Situation Index (PSI)

22.3 

21.7 

-2.7% 

-18.4% 

-9.8% 

Consumer Confidence Index
(composite of EI and PSI)

25.3 

46.4 

83.4% 

54.5% 

64.1% 

Euros per U.S. dollar

0.78 

0.73 

-6.5% 

-7.0% 

-6.8% 

Canadian Dollars Per U.S. dollar

1.25 

1.06 

-15.1% 

-14.8% 

-14.9% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

February

Winter 

Year-To-Date

Year-over-year results for all regions

 

       

 

February

Winter 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 2 

 



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Click a region on map to view travel activity indicators for February, 2010.