South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, February 2010.

Travel activity indicators (Define)

February 2009  

February 2010  

2010 Versus 2009 

February 

Winter 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

18,090 

17,903 

-1.0% 

-1.4% 

-1.2% 

Smith Travel Research hotel/motel overnight stays

27,998 

27,644 

-1.3% 

-4.8% 

-4.1% 

Smith Travel Research hotel/motel occupancy rates

40.7% 

40.1% 

-1.3% 

-4.8% 

-4.1% 

Smith Travel Research average hotel/motel room rates

$64.06 

$63.42 

-1.0% 

1.0% 

-0.5% 

Smith Travel Research hotel/motel revenue per available room

$26.05 

$25.46 

-2.2% 

-3.8% 

-4.6% 

Lodging sales tax (Deflated)

$1,621,136.37 

$1,976,994.79 

22.0% 

1.9% 

10.8% 

Tourism Tax Due (Deflated)

($1,991.18) 

$42,391.56 

-2,229.0% 

16.6% 

39.0% 

BBB Tax Due (Deflated)

$66,658.56 

$73,353.64 

10.0% 

17.0% 

18.5% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

1,410 

1,498 

6.2% 

-10.3% 

-8.4% 

State park attendance

56,458 

50,956 

-9.7% 

-5.5% 

-6.3% 

State park campground occupancy rates

0.1% 

0.0% 

-31.0% 

70.1% 

91.6% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

8.1% 

9.7% 

19.8% 

28.4% 

23.6% 

U.S. Consumer Price Index

212.2 

216.7 

2.1% 

2.5% 

2.4% 

U.S. Travel Price Index

244.2 

244.2 

0.0% 

2.7% 

1.9% 

Regular unleaded gasoline prices

1.89 

2.60 

37.6% 

47.2% 

44.1% 

Expectations Index (EI)

27.3 

62.9 

130.4% 

89.6% 

100.9% 

Present Situation Index (PSI)

22.3 

21.7 

-2.7% 

-18.4% 

-9.8% 

Consumer Confidence Index
(composite of EI and PSI)

25.3 

46.4 

83.4% 

54.5% 

64.1% 

Euros per U.S. dollar

0.78 

0.73 

-6.5% 

-7.0% 

-6.8% 

Canadian Dollars Per U.S. dollar

1.25 

1.06 

-15.1% 

-14.8% 

-14.9% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

February

Winter 

Year-To-Date

Year-over-year results for all regions

 

       

 

February

Winter 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 3 

 



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Click a region on map to view travel activity indicators for February, 2010.