South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, January 2009.

Travel activity indicators (Define)

January 2008  

January 2009  

2009 Versus 2008 

January 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

19,383 

18,929 

-2.3% 

 

-2.3% 

Smith Travel Research hotel/motel overnight stays

27,780 

30,266 

8.9% 

 

8.9% 

Smith Travel Research hotel/motel occupancy rates

37.5% 

39.7% 

6.0% 

 

6.0% 

Smith Travel Research average hotel/motel room rates

$58.67 

$62.41 

6.4% 

 

6.4% 

Smith Travel Research hotel/motel revenue per available room

$21.98 

$24.78 

12.7% 

 

12.7% 

Lodging sales tax (Deflated)

$1,623,309.90 

$1,504,509.40 

-7.3% 

 

-7.3% 

Tourism Tax Due (Deflated)

$86,850.87 

$79,509.88 

-8.5% 

 

-8.5% 

BBB Tax Due (Deflated)

$62,221.67 

$64,423.31 

3.5% 

 

3.5% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

1,612 

1,698 

5.3% 

 

5.3% 

State park attendance

40,296 

53,452 

32.6% 

 

32.6% 

State park campground occupancy rates

0.1% 

0.0% 

-100.0% 

 

-100.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.9% 

7.6% 

55.1% 

 

55.1% 

U.S. Consumer Price Index

211.1 

211.1 

0.0% 

 

0.0% 

U.S. Travel Price Index

248.2 

233.5 

-5.9% 

 

-5.9% 

Regular unleaded gasoline prices

3.02 

1.77 

-41.3% 

 

-41.3% 

Expectations Index (EI)

69.3 

42.5 

-38.7% 

 

-38.7% 

Present Situation Index (PSI)

114.3 

29.7 

-74.0% 

 

-74.0% 

Consumer Confidence Index
(composite of EI and PSI)

87.3 

37.4 

-57.2% 

 

-57.2% 

Euros per U.S. dollar

0.68 

0.76 

11.2% 

 

11.2% 

Canadian Dollars Per U.S. dollar

1.01 

1.22 

21.3% 

 

21.3% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

January

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

January

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 3 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


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Click a region on map to view travel activity indicators for January, 2009.