South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region Statewide, January 2009.

Travel activity indicators (Define)

January 2008  

January 2009  

2009 Versus 2008 

January 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

143,111 

140,643 

-1.7% 

 

-1.7% 

Smith Travel Research hotel/motel overnight stays

243,767 

239,145 

-1.9% 

 

-1.9% 

Smith Travel Research hotel/motel occupancy rates

38.7% 

36.8% 

-4.9% 

 

-4.9% 

Smith Travel Research average hotel/motel room rates

$61.59 

$63.76 

3.5% 

 

3.5% 

Smith Travel Research hotel/motel revenue per available room

$23.85 

$23.49 

-1.5% 

 

-1.5% 

Lodging sales tax (Deflated)

$17,754,090.83 

$15,768,875.57 

-11.2% 

 

-11.2% 

Tourism Tax Due (Deflated)

$333,697.65 

$305,111.90 

-8.6% 

 

-8.6% 

BBB Tax Due (Deflated)

$1,203,537.21 

$1,168,856.93 

-2.9% 

 

-2.9% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

54,508 

54,059 

-0.8% 

 

-0.8% 

State park attendance

156,179 

168,137 

7.7% 

 

7.7% 

State park campground occupancy rates

0.1% 

0.0% 

-80.0% 

 

-80.0% 

Deadwood gaming tax (Deflated)

$577,357.20 

$564,355.42 

-2.3%  

 

-2.3%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.9% 

7.6% 

55.1% 

 

55.1% 

U.S. Consumer Price Index

211.1 

211.1 

0.0% 

 

0.0% 

U.S. Travel Price Index

248.2 

233.5 

-5.9% 

 

-5.9% 

Regular unleaded gasoline prices

3.02 

1.77 

-41.3% 

 

-41.3% 

Expectations Index (EI)

69.3 

42.5 

-38.7% 

 

-38.7% 

Present Situation Index (PSI)

114.3 

29.7 

-74.0% 

 

-74.0% 

Consumer Confidence Index
(composite of EI and PSI)

87.3 

37.4 

-57.2% 

 

-57.2% 

Euros per U.S. dollar

0.68 

0.76 

11.2% 

 

11.2% 

Canadian Dollars Per U.S. dollar

1.01 

1.22 

21.3% 

 

21.3% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

January

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

January

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region Statewide 

  




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Click a region on map to view travel activity indicators for January, 2009.