South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, January 2010.

Travel activity indicators (Define)

January 2009  

January 2010  

2010 Versus 2009 

January 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

16,855 

16,631 

-1.3% 

 

-1.3% 

Smith Travel Research hotel/motel overnight stays

30,266 

28,204 

-6.8% 

 

-6.8% 

Smith Travel Research hotel/motel occupancy rates

39.7% 

37.0% 

-6.8% 

 

-6.8% 

Smith Travel Research average hotel/motel room rates

$62.41 

$62.35 

-0.1% 

 

-0.1% 

Smith Travel Research hotel/motel revenue per available room

$24.78 

$23.07 

-6.9% 

 

-6.9% 

Lodging sales tax (Deflated)

$1,600,798.00 

$1,595,327.90 

-0.3% 

 

-0.3% 

Tourism Tax Due (Deflated)

$84,598.51 

$72,350.93 

-14.5% 

 

-14.5% 

BBB Tax Due (Deflated)

$68,546.40 

$80,823.88 

17.9% 

 

17.9% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

1,698 

1,663 

-2.1% 

 

-2.1% 

State park attendance

53,452 

51,983 

-2.7% 

 

-2.7% 

State park campground occupancy rates

0.0% 

0.1% 

 

 

 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

7.6% 

9.7% 

27.6% 

 

27.6% 

U.S. Consumer Price Index

211.1 

216.7 

2.6% 

 

2.6% 

U.S. Travel Price Index

233.5 

242.7 

3.9% 

 

3.9% 

Regular unleaded gasoline prices

1.77 

2.68 

51.1% 

 

51.1% 

Expectations Index (EI)

42.5 

77.3 

81.9% 

 

81.9% 

Present Situation Index (PSI)

29.7 

25.2 

-15.2% 

 

-15.2% 

Consumer Confidence Index
(composite of EI and PSI)

37.4 

56.5 

51.1% 

 

51.1% 

Euros per U.S. dollar

0.76 

0.70 

-7.2% 

 

-7.2% 

Canadian Dollars Per U.S. dollar

1.22 

1.04 

-14.8% 

 

-14.8% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

January

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

January

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 3 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


START OVER WITH DIFFERENT MONTH AND/OR REGION



Click a region on map to view travel activity indicators for January, 2010.