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South Dakota Travel Monitoring System
Travel activity indicators for Region 4, January 2010.

Travel activity indicators (Define)

January 2009  

January 2010  

2010 Versus 2009 

January 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

39,809 

38,181 

-4.1% 

 

-4.1% 

Smith Travel Research hotel/motel overnight stays

89,050 

88,499 

-0.6% 

 

-0.6% 

Smith Travel Research hotel/motel occupancy rates

32.6% 

30.6% 

-6.2% 

 

-6.2% 

Smith Travel Research average hotel/motel room rates

$60.95 

$61.45 

0.8% 

 

0.8% 

Smith Travel Research hotel/motel revenue per available room

$19.87 

$18.78 

-5.5% 

 

-5.5% 

Lodging sales tax (Deflated)

$5,490,925.25 

$6,281,765.46 

14.4% 

 

14.4% 

Tourism Tax Due (Deflated)

$89,531.79 

$78,060.58 

-12.8% 

 

-12.8% 

BBB Tax Due (Deflated)

$335,289.19 

$341,117.52 

1.7% 

 

1.7% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

39,327 

37,529 

-4.6% 

 

-4.6% 

State park attendance

42,911 

40,387 

-5.9% 

 

-5.9% 

State park campground occupancy rates

0.0% 

0.1% 

91.3% 

 

91.3% 

Deadwood gaming tax (Deflated)

$575,995.16 

$662,735.97 

15.1%  

 

15.1%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

7.6% 

9.7% 

27.6% 

 

27.6% 

U.S. Consumer Price Index

211.1 

216.7 

2.6% 

 

2.6% 

U.S. Travel Price Index

233.5 

242.7 

3.9% 

 

3.9% 

Regular unleaded gasoline prices

1.77 

2.68 

51.1% 

 

51.1% 

Expectations Index (EI)

42.5 

77.3 

81.9% 

 

81.9% 

Present Situation Index (PSI)

29.7 

25.2 

-15.2% 

 

-15.2% 

Consumer Confidence Index
(composite of EI and PSI)

37.4 

56.5 

51.1% 

 

51.1% 

Euros per U.S. dollar

0.76 

0.70 

-7.2% 

 

-7.2% 

Canadian Dollars Per U.S. dollar

1.22 

1.04 

-14.8% 

 

-14.8% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

January

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

January

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 4 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 4


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Click a region on map to view travel activity indicators for January, 2010.