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South Dakota Travel Monitoring System
Travel activity indicators for Region 3, July 2009.

Travel activity indicators (Define)

July 2008  

July 2009  

2009 Versus 2008 

July 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

37,205 

37,991 

2.1% 

 

2.2% 

Smith Travel Research hotel/motel overnight stays

58,223 

60,471 

3.9% 

 

2.8% 

Smith Travel Research hotel/motel occupancy rates

73.6% 

76.4% 

3.9% 

 

0.4% 

Smith Travel Research average hotel/motel room rates

$72.50 

$72.44 

-0.1% 

 

2.9% 

Smith Travel Research hotel/motel revenue per available room

$53.36 

$55.37 

3.8% 

 

3.4% 

Lodging sales tax (Deflated)

$3,068,443.28 

$3,230,663.37 

5.3% 

 

9.0% 

Tourism Tax Due (Deflated)

$61,297.13 

$41,584.12 

-32.2% 

 

-9.5% 

BBB Tax Due (Deflated)

$92,422.38 

$101,090.53 

9.4% 

 

-1.8% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

6,483 

6,769 

4.4% 

 

12.5% 

State park attendance

269,188 

380,103 

41.2% 

 

27.8% 

State park campground occupancy rates

37.0% 

46.3% 

25.1% 

 

28.5% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.7% 

9.4% 

64.9% 

 

68.2% 

U.S. Consumer Price Index

220.0 

215.4 

-2.1% 

 

-0.8% 

U.S. Travel Price Index

276.8 

247.1 

-10.7% 

 

 

Regular unleaded gasoline prices

4.00 

2.48 

-38.1% 

 

-38.8% 

Expectations Index (EI)

42.7 

63.4 

48.5% 

 

-1.9% 

Present Situation Index (PSI)

65.8 

23.3 

-64.6% 

 

-70.2% 

Consumer Confidence Index
(composite of EI and PSI)

51.9 

47.4 

-8.7% 

 

-37.8% 

Euros per U.S. dollar

0.63 

0.71 

11.8% 

 

14.4% 

Canadian Dollars Per U.S. dollar

1.01 

1.12 

10.8% 

 

18.5% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

July

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

July

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 3 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


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Click a region on map to view travel activity indicators for July, 2009.