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South Dakota Travel Monitoring System
Travel activity indicators for Region 4, July 2009.

Travel activity indicators (Define)

July 2008  

July 2009  

2009 Versus 2008 

July 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

85,017 

89,767 

5.6% 

 

2.0% 

Smith Travel Research hotel/motel overnight stays

276,811 

278,678 

0.7% 

 

0.5% 

Smith Travel Research hotel/motel occupancy rates

85.3% 

85.5% 

0.3% 

 

-1.0% 

Smith Travel Research average hotel/motel room rates

$100.23 

$101.76 

1.5% 

 

1.0% 

Smith Travel Research hotel/motel revenue per available room

$85.51 

$87.04 

1.8% 

 

-0.1% 

Lodging sales tax (Deflated)

$25,795,755.96 

$26,089,018.20 

1.1% 

 

-3.7% 

Tourism Tax Due (Deflated)

$451,763.45 

$324,399.35 

-28.2% 

 

-11.6% 

BBB Tax Due (Deflated)

$592,764.94 

$600,707.88 

1.3% 

 

5.0% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

990,718 

1,201,040 

21.2% 

 

21.9% 

State park attendance

428,932 

490,741 

14.4% 

 

5.1% 

State park campground occupancy rates

75.2% 

90.5% 

20.4% 

 

26.1% 

Deadwood gaming tax (Deflated)

$810,596.03 

$748,831.79 

-7.6%  

 

-2.1%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.7% 

9.4% 

64.9% 

 

68.2% 

U.S. Consumer Price Index

220.0 

215.4 

-2.1% 

 

-0.8% 

U.S. Travel Price Index

276.8 

247.1 

-10.7% 

 

 

Regular unleaded gasoline prices

4.00 

2.48 

-38.1% 

 

-38.8% 

Expectations Index (EI)

42.7 

63.4 

48.5% 

 

-1.9% 

Present Situation Index (PSI)

65.8 

23.3 

-64.6% 

 

-70.2% 

Consumer Confidence Index
(composite of EI and PSI)

51.9 

47.4 

-8.7% 

 

-37.8% 

Euros per U.S. dollar

0.63 

0.71 

11.8% 

 

14.4% 

Canadian Dollars Per U.S. dollar

1.01 

1.12 

10.8% 

 

18.5% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

July

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

July

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 4 

  



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Click a region on map to view travel activity indicators for July, 2009.