South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 3, March 2009.

Travel activity indicators (Define)

March 2008  

March 2009  

2009 Versus 2008 

March 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

21,841 

20,628 

-5.6% 

 

-2.1% 

Smith Travel Research hotel/motel overnight stays

30,099 

30,869 

2.6% 

 

5.6% 

Smith Travel Research hotel/motel occupancy rates

40.1% 

40.0% 

-0.2% 

 

2.7% 

Smith Travel Research average hotel/motel room rates

$58.31 

$61.63 

5.7% 

 

5.5% 

Smith Travel Research hotel/motel revenue per available room

$23.38 

$24.66 

5.5% 

 

8.4% 

Lodging sales tax (Deflated)

$1,280,803.51 

$1,486,635.51 

16.1% 

 

4.2% 

Tourism Tax Due (Deflated)

$10,422.93 

$22,965.18 

120.3% 

 

-20.2% 

BBB Tax Due (Deflated)

$67,714.08 

$59,140.63 

-12.7% 

 

-4.4% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

1,720 

2,110 

22.7% 

 

5.5% 

State park attendance

41,572 

38,420 

-7.6% 

 

28.4% 

State park campground occupancy rates

0.1% 

0.1% 

69.9% 

 

12.8% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.1% 

8.5% 

66.7% 

 

63.5% 

U.S. Consumer Price Index

213.5 

212.7 

-0.4% 

 

-0.0% 

U.S. Travel Price Index

 

248.8 

 

 

 

Regular unleaded gasoline prices

3.22 

1.94 

-39.8% 

 

-39.4% 

Expectations Index (EI)

49.4 

30.2 

-38.9% 

 

-43.4% 

Present Situation Index (PSI)

90.6 

21.9 

-75.8% 

 

-76.1% 

Consumer Confidence Index
(composite of EI and PSI)

65.9 

26.9 

-59.2% 

 

-61.0% 

Euros per U.S. dollar

0.64 

0.77 

18.9% 

 

15.1% 

Canadian Dollars Per U.S. dollar

1.00 

1.26 

26.1% 

 

24.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

March

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

March

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 3 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 3


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Click a region on map to view travel activity indicators for March, 2009.