South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region Statewide, March 2009.

Travel activity indicators (Define)

March 2008  

March 2009  

2009 Versus 2008 

March 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

157,133 

155,019 

-1.3% 

 

-0.4% 

Smith Travel Research hotel/motel overnight stays

286,935 

281,396 

-1.9% 

 

-0.4% 

Smith Travel Research hotel/motel occupancy rates

45.2% 

42.5% 

-5.8% 

 

-3.8% 

Smith Travel Research average hotel/motel room rates

$63.50 

$65.28 

2.8% 

 

3.1% 

Smith Travel Research hotel/motel revenue per available room

$28.67 

$27.77 

-3.2% 

 

-0.9% 

Lodging sales tax (Deflated)

$16,799,808.67 

$16,946,484.73 

0.9% 

 

-5.1% 

Tourism Tax Due (Deflated)

$272,194.45 

$241,575.12 

-11.2% 

 

-8.9% 

BBB Tax Due (Deflated)

$1,136,134.76 

$1,065,875.41 

-6.2% 

 

0.5% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

94,936 

86,264 

-9.1% 

 

-5.1% 

State park attendance

203,008 

208,865 

2.9% 

 

4.8% 

State park campground occupancy rates

0.1% 

0.2% 

37.6% 

 

17.4% 

Deadwood gaming tax (Deflated)

$652,362.28 

$596,644.10 

-8.5%  

 

-4.1%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.1% 

8.5% 

66.7% 

 

63.5% 

U.S. Consumer Price Index

213.5 

212.7 

-0.4% 

 

-0.0% 

U.S. Travel Price Index

 

248.8 

 

 

 

Regular unleaded gasoline prices

3.22 

1.94 

-39.8% 

 

-39.4% 

Expectations Index (EI)

49.4 

30.2 

-38.9% 

 

-43.4% 

Present Situation Index (PSI)

90.6 

21.9 

-75.8% 

 

-76.1% 

Consumer Confidence Index
(composite of EI and PSI)

65.9 

26.9 

-59.2% 

 

-61.0% 

Euros per U.S. dollar

0.64 

0.77 

18.9% 

 

15.1% 

Canadian Dollars Per U.S. dollar

1.00 

1.26 

26.1% 

 

24.0% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

March

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

March

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region Statewide 

  




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Click a region on map to view travel activity indicators for March, 2009.