South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 1, May 2009.

Travel activity indicators (Define)

May 2008  

May 2009  

2009 Versus 2008 

May 

Spring 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

70,771 

75,218 

6.3% 

4.7% 

3.1% 

Smith Travel Research hotel/motel overnight stays

118,379 

108,601 

-8.3% 

-6.7% 

-4.7% 

Smith Travel Research hotel/motel occupancy rates

58.7% 

53.1% 

-9.6% 

-10.4% 

-9.2% 

Smith Travel Research average hotel/motel room rates

$69.83 

$67.87 

-2.8% 

-1.3% 

-0.3% 

Smith Travel Research hotel/motel revenue per available room

$41.02 

$36.04 

-12.2% 

-11.5% 

-9.4% 

Lodging sales tax (Deflated)

$7,776,909.36 

$6,297,528.79 

-19.0% 

-5.8% 

-6.9% 

Tourism Tax Due (Deflated)

$81,207.06 

$72,806.08 

-10.3% 

-5.7% 

-6.1% 

BBB Tax Due (Deflated)

$548,521.91 

$592,064.25 

7.9% 

1.7% 

2.2% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

14,173 

13,454 

-5.1% 

-7.1% 

-6.1% 

State park attendance

202,967 

212,697 

4.8% 

5.6% 

2.0% 

State park campground occupancy rates

31.7% 

39.5% 

24.5% 

21.5% 

22.3% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.5% 

9.4% 

70.9% 

71.8% 

68.0% 

U.S. Consumer Price Index

216.6 

213.9 

-1.3% 

-0.8% 

-0.4% 

U.S. Travel Price Index

 

239.9 

 

 

 

Regular unleaded gasoline prices

3.74 

2.24 

-40.0% 

-40.2% 

-39.9% 

Expectations Index (EI)

47.3 

71.5 

51.2% 

4.1% 

-18.8% 

Present Situation Index (PSI)

74.2 

29.7 

-60.0% 

-68.7% 

-72.2% 

Consumer Confidence Index
(composite of EI and PSI)

58.1 

54.8 

-5.7% 

-34.4% 

-47.2% 

Euros per U.S. dollar

0.64 

0.73 

14.0% 

17.4% 

15.7% 

Canadian Dollars Per U.S. dollar

1.00 

1.15 

15.4% 

20.7% 

21.6% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

May

Spring 

Year-To-Date

Year-over-year results for all regions

 

       

 

May

Spring 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 1 

 



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Click a region on map to view travel activity indicators for May, 2009.