South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 4, May 2009.

Travel activity indicators (Define)

May 2008  

May 2009  

2009 Versus 2008 

May 

Spring 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

53,775 

55,356 

2.9% 

-0.9% 

-0.3% 

Smith Travel Research hotel/motel overnight stays

167,491 

170,573 

1.8% 

-0.3% 

0.9% 

Smith Travel Research hotel/motel occupancy rates

52.7% 

52.8% 

0.2% 

-2.6% 

-1.3% 

Smith Travel Research average hotel/motel room rates

$66.06 

$67.80 

2.6% 

0.2% 

1.3% 

Smith Travel Research hotel/motel revenue per available room

$34.84 

$35.83 

2.8% 

-2.4% 

-0.1% 

Lodging sales tax (Deflated)

$7,002,882.51 

$5,987,968.22 

-14.5% 

-6.7% 

-8.0% 

Tourism Tax Due (Deflated)

$79,017.84 

$83,394.89 

5.5% 

-0.9% 

-0.8% 

BBB Tax Due (Deflated)

$318,275.98 

$301,119.51 

-5.4% 

1.6% 

6.5% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

315,633 

348,398 

10.4% 

6.2% 

5.2% 

State park attendance

199,692 

217,877 

9.1% 

2.6% 

3.3% 

State park campground occupancy rates

27.2% 

37.7% 

38.7% 

35.6% 

36.3% 

Deadwood gaming tax (Deflated)

$730,537.09 

$687,154.02 

-5.9%  

-5.2%  

-3.9%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.5% 

9.4% 

70.9% 

71.8% 

68.0% 

U.S. Consumer Price Index

216.6 

213.9 

-1.3% 

-0.8% 

-0.4% 

U.S. Travel Price Index

 

239.9 

 

 

 

Regular unleaded gasoline prices

3.74 

2.24 

-40.0% 

-40.2% 

-39.9% 

Expectations Index (EI)

47.3 

71.5 

51.2% 

4.1% 

-18.8% 

Present Situation Index (PSI)

74.2 

29.7 

-60.0% 

-68.7% 

-72.2% 

Consumer Confidence Index
(composite of EI and PSI)

58.1 

54.8 

-5.7% 

-34.4% 

-47.2% 

Euros per U.S. dollar

0.64 

0.73 

14.0% 

17.4% 

15.7% 

Canadian Dollars Per U.S. dollar

1.00 

1.15 

15.4% 

20.7% 

21.6% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

May

Spring 

Year-To-Date

Year-over-year results for all regions

 

       

 

May

Spring 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 4 

 



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 4


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Click a region on map to view travel activity indicators for May, 2009.