South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region Statewide, May 2009.

Travel activity indicators (Define)

May 2008  

May 2009  

2009 Versus 2008 

May 

Spring 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

186,138 

195,884 

5.2% 

2.9% 

1.9% 

Smith Travel Research hotel/motel overnight stays

379,212 

373,848 

-1.4% 

-2.9% 

-1.8% 

Smith Travel Research hotel/motel occupancy rates

54.9% 

53.1% 

-3.2% 

-5.7% 

-4.7% 

Smith Travel Research average hotel/motel room rates

$66.11 

$66.74 

1.0% 

0.8% 

1.6% 

Smith Travel Research hotel/motel revenue per available room

$36.31 

$35.47 

-2.3% 

-5.0% 

-3.2% 

Lodging sales tax (Deflated)

$19,297,901.44 

$16,876,604.42 

-12.5% 

-4.3% 

-5.6% 

Tourism Tax Due (Deflated)

 

$240,114.68 

 

 

 

BBB Tax Due (Deflated)

 

$1,171,311.81 

 

 

 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

358,713 

391,634 

9.2% 

5.5% 

4.4% 

State park attendance

700,548 

746,600 

6.6% 

4.8% 

5.1% 

State park campground occupancy rates

25.7% 

31.9% 

24.3% 

22.8% 

23.5% 

Deadwood gaming tax (Deflated)

$730,537.09 

$687,154.02 

-5.9%  

-5.2%  

-3.9%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

5.5% 

9.4% 

70.9% 

71.8% 

68.0% 

U.S. Consumer Price Index

216.6 

213.9 

-1.3% 

-0.8% 

-0.4% 

U.S. Travel Price Index

 

239.9 

 

 

 

Regular unleaded gasoline prices

3.74 

2.24 

-40.0% 

-40.2% 

-39.9% 

Expectations Index (EI)

47.3 

71.5 

51.2% 

4.1% 

-18.8% 

Present Situation Index (PSI)

74.2 

29.7 

-60.0% 

-68.7% 

-72.2% 

Consumer Confidence Index
(composite of EI and PSI)

58.1 

54.8 

-5.7% 

-34.4% 

-47.2% 

Euros per U.S. dollar

0.64 

0.73 

14.0% 

17.4% 

15.7% 

Canadian Dollars Per U.S. dollar

1.00 

1.15 

15.4% 

20.7% 

21.6% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

May

Spring 

Year-To-Date

Year-over-year results for all regions

 

       

 

May

Spring 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region Statewide 

 




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Click a region on map to view travel activity indicators for May, 2009.