South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 1, November 2009.

Travel activity indicators (Define)

November 2008  

November 2009  

2009 Versus 2008 

November 

Fall 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

65,155 

68,135 

4.6% 

3.2% 

3.1% 

Smith Travel Research hotel/motel overnight stays

100,533 

93,739 

-6.8% 

-2.1% 

-1.9% 

Smith Travel Research hotel/motel occupancy rates

50.6% 

46.9% 

-7.2% 

-2.6% 

-3.8% 

Smith Travel Research average hotel/motel room rates

$67.89 

$66.90 

-1.5% 

0.2% 

0.9% 

Smith Travel Research hotel/motel revenue per available room

$34.34 

$31.39 

-8.6% 

-2.4% 

-3.0% 

Lodging sales tax (Deflated)

$9,091,870.39 

$8,318,659.22 

-8.5% 

-3.3% 

-3.8% 

Tourism Tax Due (Deflated)

$108,261.34 

$107,390.89 

-0.8% 

6.1% 

-2.4% 

BBB Tax Due (Deflated)

$595,052.99 

$607,154.67 

2.0% 

-0.8% 

-2.1% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

133 

70 

-47.4% 

-10.6% 

2.9% 

State park attendance

67,665 

59,055 

-12.7% 

-0.8% 

-1.0% 

State park campground occupancy rates

0.5% 

0.8% 

50.3% 

27.9% 

14.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

6.7% 

10.0% 

49.3% 

55.4% 

63.3% 

U.S. Consumer Price Index

212.4 

216.3 

1.8% 

0.1% 

-0.6% 

U.S. Travel Price Index

 

241.9 

 

 

 

Regular unleaded gasoline prices

2.10 

2.61 

24.5% 

-13.9% 

-32.1% 

Expectations Index (EI)

46.2 

70.3 

52.2% 

47.1% 

14.5% 

Present Situation Index (PSI)

42.3 

21.2 

-49.9% 

-55.5% 

-66.8% 

Consumer Confidence Index
(composite of EI and PSI)

44.7 

50.6 

13.2% 

5.4% 

-25.5% 

Euros per U.S. dollar

0.78 

0.67 

-14.5% 

-8.9% 

6.8% 

Canadian Dollars Per U.S. dollar

1.22 

1.06 

-13.0% 

-7.6% 

9.3% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

           

CLICK TO VIEW PATTERNS AND TRENDS

 

November

Fall 

Year-To-Date

Year-over-year results for all regions

 

       

 

November

Fall 

Full Years

Compare trends in the same indicator across regions

 

Trends in several indicators of travel activity, all for Region 1 

 



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