South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 1, October 2009.

Travel activity indicators (Define)

October 2008  

October 2009  

2009 Versus 2008 

October 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

71,072 

70,736 

-0.5% 

 

3.0% 

Smith Travel Research hotel/motel overnight stays

127,490 

121,403 

-4.8% 

 

-1.5% 

Smith Travel Research hotel/motel occupancy rates

61.7% 

58.4% 

-5.3% 

 

-3.6% 

Smith Travel Research average hotel/motel room rates

$70.33 

$70.79 

0.7% 

 

1.1% 

Smith Travel Research hotel/motel revenue per available room

$43.39 

$41.37 

-4.7% 

 

-2.6% 

Lodging sales tax (Deflated)

$8,695,171.52 

$9,071,065.07 

4.3% 

 

-3.3% 

Tourism Tax Due (Deflated)

$112,447.70 

$133,881.29 

19.1% 

 

-2.5% 

BBB Tax Due (Deflated)

$593,279.61 

$617,574.45 

4.1% 

 

-2.4% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

563 

437 

-22.4% 

 

3.9% 

State park attendance

111,349 

107,860 

-3.1% 

 

-0.5% 

State park campground occupancy rates

10.5% 

7.9% 

-24.9% 

 

14.7% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

6.5% 

10.2% 

56.9% 

 

65.0% 

U.S. Consumer Price Index

216.6 

216.2 

-0.2% 

 

-0.9% 

U.S. Travel Price Index

 

 

 

 

 

Regular unleaded gasoline prices

3.01 

2.50 

-16.9% 

 

-35.5% 

Expectations Index (EI)

35.7 

67.0 

87.7% 

 

11.1% 

Present Situation Index (PSI)

43.5 

21.1 

-51.5% 

 

-67.8% 

Consumer Confidence Index
(composite of EI and PSI)

38.8 

48.7 

25.5% 

 

-28.4% 

Euros per U.S. dollar

0.75 

0.67 

-10.5% 

 

9.1% 

Canadian Dollars Per U.S. dollar

1.18 

1.05 

-11.0% 

 

11.9% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

October

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

October

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 1 

  



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Click a region on map to view travel activity indicators for October, 2009.