South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region Statewide, October 2009.

Travel activity indicators (Define)

October 2008  

October 2009  

2009 Versus 2008 

October 

 

Year-to-Date

 

Indicators of overall travel activity

Rural highway traffic counts

193,282 

190,785 

-1.3% 

 

3.0% 

Smith Travel Research hotel/motel overnight stays

407,780 

391,353 

-4.0% 

 

-0.3% 

Smith Travel Research hotel/motel occupancy rates

58.7% 

55.6% 

-5.2% 

 

-2.1% 

Smith Travel Research average hotel/motel room rates

$67.82 

$68.81 

1.5% 

 

1.0% 

Smith Travel Research hotel/motel revenue per available room

$39.79 

$38.25 

-3.9% 

 

-1.1% 

Lodging sales tax (Deflated)

$33,959,973.34 

$35,298,667.81 

3.9% 

 

-0.9% 

Tourism Tax Due (Deflated)

 

$646,027.51 

 

 

 

BBB Tax Due (Deflated)

 

$1,453,309.31 

 

 

 

 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

136,301 

143,977 

5.6% 

 

17.3% 

State park attendance

352,105 

321,884 

-8.6% 

 

4.5% 

State park campground occupancy rates

6.0% 

5.4% 

-10.8% 

 

23.1% 

Deadwood gaming tax (Deflated)

$710,625.25 

$615,892.13 

-13.3%  

 

-3.7%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

6.5% 

10.2% 

56.9% 

 

65.0% 

U.S. Consumer Price Index

216.6 

216.2 

-0.2% 

 

-0.9% 

U.S. Travel Price Index

 

 

 

 

 

Regular unleaded gasoline prices

3.01 

2.50 

-16.9% 

 

-35.5% 

Expectations Index (EI)

35.7 

67.0 

87.7% 

 

11.1% 

Present Situation Index (PSI)

43.5 

21.1 

-51.5% 

 

-67.8% 

Consumer Confidence Index
(composite of EI and PSI)

38.8 

48.7 

25.5% 

 

-28.4% 

Euros per U.S. dollar

0.75 

0.67 

-10.5% 

 

9.1% 

Canadian Dollars Per U.S. dollar

1.18 

1.05 

-11.0% 

 

11.9% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

October

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

October

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region Statewide 

  




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Click a region on map to view travel activity indicators for October, 2009.