South Dakota Office of Tourism - www.sdvisit.com
     
 

South Dakota Travel Monitoring System
Travel activity indicators for Region 4, September 2008.

Travel activity indicators (Define)

September 2007  

September 2008  

2008 Versus 2007 

September 

 

Year-to-Date
 

Indicators of overall travel activity

Rural highway traffic counts

69,828 

66,510 

-4.8% 

 

-5.5% 

Smith Travel Research hotel/motel overnight stays

208,256 

210,830 

1.2% 

 

3.1% 

Smith Travel Research hotel/motel occupancy rates

68.4% 

67.1% 

-1.9% 

 

0.1% 

Smith Travel Research average hotel/motel room rates

$67.89 

$71.71 

5.6% 

 

6.6% 

Smith Travel Research hotel/motel revenue per available room

$46.46 

$48.15 

3.6% 

 

6.7% 

Lodging sales tax (Deflated)

$32,633,548.82 

$30,845,696.73 

-5.5% 

 

-2.9% 

Tourism Tax Due (Deflated)

$794,058.36 

$732,848.50 

-7.7% 

 

-5.1% 

BBB Tax Due (Deflated)

$745,179.48 

$716,920.73 

-3.8% 

 

-7.0% 
 

Indicators of recreational travel as a subset of overall travel activity

Aggregate attractions attendance

429,669 

506,048 

17.8% 

 

-2.8% 

State park attendance

237,841 

221,316 

-6.9% 

 

2.3% 

State park campground occupancy rates

33.9% 

30.6% 

-9.8% 

 

8.3% 

Deadwood gaming tax (Deflated)

$745,702.19 

$773,051.01 

3.7%  

 

4.5%  

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

National Social and Economic Indicators (Define)

U.S. Unemployment rate

4.7% 

6.1% 

29.8% 

 

19.1% 

U.S. Consumer Price Index

208.5 

218.8 

4.9% 

 

4.6% 

U.S. Travel Price Index

 

 

 

 

 

Regular unleaded gasoline prices

2.82 

3.71 

31.7% 

 

30.5% 

Expectations Index (EI)

85.0 

61.5 

-27.6% 

 

-41.7% 

Present Situation Index (PSI)

121.2 

61.1 

-49.6% 

 

-39.8% 

Consumer Confidence Index
(composite of EI and PSI)

99.5 

61.4 

-38.3% 

 

-40.8% 

Euros per U.S. dollar

0.72 

0.70 

-3.0% 

 

-11.6% 

Canadian Dollars Per U.S. dollar

1.03 

1.06 

3.1% 

 

-7.8% 

CLICK TO VIEW BAR CHART OF RESULTS FOR A GIVEN COLUMN

 
           

CLICK TO VIEW PATTERNS AND TRENDS

 

September

 

Year-To-Date

Year-over-year results for all regions

 

 

       

 

September

 

Full Years

Compare trends in the same indicator across regions

  

Trends in several indicators of travel activity, all for Region 4 

  



 VIEW RESULTS FOR INDIVIDUAL SITES IN REGION 4


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Click a region on map to view travel activity indicators for September, 2008.